The Ocala Drive-In Theater, one of only four remaining drive-ins in Florida, served as the focus of this conceptual redesign aimed at revitalizing both its online presence and brand identity. The objective was twofold: enhance usability across devices and craft a visually nostalgic experience that would resonate with two key demographics — older audiences with sentimental ties to the golden age of drive-ins, and younger generations drawn to the retro aesthetic currently trending in digital culture.